The best digital platforms for advertising agencies

The digital world is constantly updated, so different platforms are needed so that your advertising agency is always at the forefront.

Birth Group present you the best digital platforms to develop yourself in digital marketing:

1. Semrush

In order to position your website, we recommend using Semrush, a platform with multiple tools for both SEO strategy and SEM strategy. Among its main virtues is the performance of technical SEO audits, which allows you to detect errors on your website and optimize it.

2. Facebook Business

On this site, Facebook Business presents us with an indispensable tool to manage your Facebook and Instagram ads and pages. You can organize your advertising accounts through commercial accounts, which helps you if you have different clients or if you want to differentiate personal projects from those of your clients. You can also view real-time statistics, schedule content grids, and access the inbox of both networks.

3. TweetDeck

One of the main problems when using Twitter is that the tweets must be in real time, it cannot be scheduled. However, that is no longer a problem. With TweetDeck you can not only schedule the tweets you need, but you can also monitor activity, mentions, trends, messages among others.

4. Spotify Advice

Previously, Spotify was categorized as a music application, however, today it has expanded its market, so for brands it is a good option when selecting a medium to advertise. Spotify Advice works very similar to Facebook ad accounts and they frequently put out interesting reports that you have access to just by creating an account, which can help you nurture your ads.

5. Bitly

Bitly is not only a tool to shorten links, but it also allows you to monitor the number of clicks per day, which is very useful for redirection campaigns or to know what topics users are most interested in. Although not all these tools are completely free, you can consider applying them according to your strategy in the digital area and thus achieve your goals according to your budget.

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Written by Tania Zorrilla - Community Manager at Birth.

Comments, doubts and complaints: equipoeditorial@birth.com.mx